Check Him Out! Get a new boy toy at online 'man market'
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“It doesn’t shock anyone that women are objectified in our society. In the interest of equality of the sexes, and all in good cheer, we’ve simply reversed the roles.” So say the team at Checkhimout.com, a online ‘man market’ (their words, not ours) where men are the ‘product’ – quite literally strung up for women to select, place in a shopping basket, take to the virtual checkout and, presumably, later take home and consume. Empowering? Sexist? Defeating the whole object of equality? Verging on mental - or just good common sense? We’ll leave that up to you to decide. We asked the good people at Checkhimout.com about their ‘pro-gender equality’ aims (and about why the men on their homepage look a bit upset.) What have men said about the site? Have a lot of men signed up? Have they commented on the empowerment behind it? As daunting as it may be for over-coveted women, the online dating experience can be a negative one for men too. Bachelors spend copious amounts of time browsing profiles and contacting potential dates but receive very few responses in return, if any. On Checkhimout.com, men do not face this constant rejection; they can be sure that the shoppers they are in contact with are truly interested in them. Our male subscribers find that really refreshing. One of them, Michael, said: “In online dating situations, men try to be insightful and interesting, but they never have the opportunity to get viewed because women are inundated with messages. Women running the process and handling the searches give men a higher probability of actually being seen.” 45% of our subscribers are men. Do you think all men secretly want a woman to be in charge? I think that all men secretly would like to be chased for a change, not to have to work so hard to get a woman. Why aren’t women in control on other dating sites? On other dating websites, there is no filter as to who may or may not contact a woman. So they get harassed by men that they have no interest in dating. And because sifting through all these messages to find the interesting potential suitors is so time-tasking, women do not take the time to go out and search for the men that they actually want to date. What would you say to people who call you sexist? With terms such as ‘man market’ and by describing men as ‘products’... Let’s be honest; it doesn’t shock anyone that women are objectified in our society. In the interest of equality of the sexes, and all in good cheer, we’ve simply reversed the roles. Would you call your company feminist?
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