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Hitler wine labels cause controversy

14th August 2012

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An Italian supermarket is under investigation after US Lawyer Michael Hirsch complained about wine bottles being sold that featured Adolf Hitler on the labels.

The supermarket, in Garda in Northern Italy, featured several wine bottles with images of Hitler on the label. One showed him giving the Nazi salute, one was labelled “Mein Kampf” and another “Ein volk, ein Reich, ein Fuhrer" (one people, one empire, one Fuhrer).

According to Hirsch, they also featured Pope John Paul II.

When Mr Hirsch and  his wife Cindy complained to an employee at the supermarket they were told: “It's just history, like Mussolini like Che Guevara.”

Mrs Hirsch, whose father was an Auschwitz survivor born in Czechoslovakia, said: “It is not only an affront to Jews, even if my husband and I are Jewish. It is an affront to humanity as a whole.”

After investigation into producer Lunardelli winery, it has emerged that the wine is part of a “Historical series”. The series, which has existed since 1990, has featured Benito Mussolini, Joseph Stalin and Winston Churchill.

It is rumoured that the same wine may also have been the reason a woman was kicked out of a London gay bar last month. The woman, unnamed, was “violently thrown out” for objecting to a wine on the shelf that also featured Hitler on the label, with the one next to it allegedly featuring Mussolini.

Prosecutor Mario Giulio Schinaia told Italian news agency ANSA: “The only crime that could be currently attributable to this is that of apologising for fascism… At this point, though, it would be opportune to invent the crime of human stupidity.”

It has been reported that the wine will be removed from market shelves. 

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