Forty winks of Grey?
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Hotel owner Wayne Bartholomew has made the controversial decision to replace the standard Gideon bible in his hotel rooms with Fifty Shades of Grey by E.L James. Damsen Dene Hotel in Cumbria, 2012 winner of TripAdvisor’s excellence award, is no stranger to the public eye after appearing in the first series of channel 4’s The Hotel. However, Bartholomew has denied claims that the move away from tradition is merely a publicity stunt. According to Bartholomew, the change makes sense as the Bible and Fifty Shades of Grey share references to sex and violence but ‘James’s book is easier to read’. He also said: “I thought it would be a special treat for our guests to find it in their bedside cabinet and that includes the men too. They are as desperate to get their hands on a copy as the women.” Despite criticism from local clergy men, who among other things have dubbed the new choice of reading material a ‘gimmick’ which is not likely to be a permanent choice, Mr Bartholomew has emphasised that a copy of the Gideon Bible will be available from reception for any guests who would prefer it. Damsen’s Dene new choice of book is one example of a hotel abandoning convention to adapt to the modern world. Reports emerged earlier this month that the new Hotel Indigo in Newcastle was the first to swap hardback copies of the Gideon Bible with e-readers loaded with that text. Fifty Shades of Grey has sold over 31 million copies worldwide so far and has quickly become the fastest selling paperback of all time.