American convenience store struggles to keep Hoff thieves at bay
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Employees at convenience store Cumberland Farms in the USA have been shocked by recent thefts of their David Hasselhoff advertising boards. The cardboard cutouts, which feature Hasselhoff selling iced coffee in a tight tank top, have been quick to attract attention and it appears that a hot beverage is not all that customers have decided to take away. Since rolling out their new advertising campaign, which initially was television based, the company have noted an astonishing number of Hoff disappearances. Across 570 Cumberland Farms stores in New England and Florida, only 20 of the boards remain. Brand strategy manager for the convenience stores Kate Ngo said: "We want everyone to enjoy the Hoff. We’re flattered by the attention." However, the company has made requests to the public to stop stealing the cutouts, having not experienced theft on this scale ever before. Until the campaign finishes in August, Cumberland Farms, which employs over 6000 people, has pledged to keep resending advertising boards to their stores. Describing itself as "a brand new 70-year old company", Cumberland Farms has emphasised that it does not encourage theft - but employees are trying to take a positive stance on recent events. Ms Ngo added that if a customer already possesses a Hoff campaign board, the company "want to know at least that Hasselhoff is safe and being taken care of." Fans struggling to keep their hands off the Baywatch star have been undeterred by warnings so far. It is reported that cutouts continue to be removed almost as quickly as they are put up.