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Here's every John Lewis Christmas advert from the past 5 years

6th November 2015
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In celebration of the newly released Man on the Moon, we decided to round up all the John Lewis Christmas adverts from the past five years.

Yes, it’s that time again. It might only be the 6th of November – but it’s officially Christmas. And the feels provided by everyone’s favourite high street department store/creator of visually perfect festive film footage this year are as strong as ever.

So, here we go. Prepare to flex your emotions – and then maybe give your granddad a call...

 

John Lewis Christmas Advert 2010

Before the John Lewis advert became a fully fledged yuletide tradition, 2010 offered us this sweet look at sneaky Christmas preparations in various family homes – which largely appeared to consist of sneaking giant toy horses upstairs and making sure the dog wasn’t neglected during present opening. Cute – but not quite an institution yet...

Theme song: Ellie Goulding, covering Elton John’s Your Song

 

John Lewis Christmas Advert 2011: The Long Wait

Commonly remembered as the one with the twist at the end, John Lewis’s Christmas offering four years ago followed an extremely impatient little boy in the run up to the big day – and reminded us that the present giving part of the festive season isn’t just about the gifts that we get ourselves. Beautiful.

Theme song: Slow Moving Millie, covering The Smiths’ Please, Please, Please let me get what I want

 

John Lewis Christmas Advert 2012: The Journey

The one where the snowman comes to life in pursuit of the perfect Christmas gift. Because snowmen have hearts too, you know.

Theme Song: Gabrielle Aplin, covering Frankie Goes to Hollywood’s The Power of Love

 

John Lewis Christmas Advert 2013: The Bear & The Hare

A controversial choice of theme song and a savvy internet campaign that urged viewers to “continue the story” ensured a heap of media coverage for John Lewis’s 2013 Christmas advert. That and the adorable story about love between cute animals

Theme song: Lily Allen, covering Keane’s Somewhere Only We Know

 

John Lewis Christmas Advert 2014: Monty the Penguin

Sticking with the cute animal theme and again utilising twitter, November 2014 saw Monty become the world’s most talked about penguin and acquire a life partner (Mabel) in the process. Great month for penguins all round. Nostalgia sufficiently ramped up. Good work all.

Theme song: Tom Odell, covering John Lennon’s Real Love

 

John Lewis Christmas Advert 2015: Man on the Moon

And here’s this year’s effort, featuring, you guessed it – a man on the moon. It might not make you cry like the others did – although we’ll admit that we did well up ever so slightly. Now, we’ve already told you once – go hug your granddad, damnit.

Theme song: Aurora, covering Oasis’s Half the World Away




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