Bad news for vloggers? ASA clampdown on YouTube advertising
Share This Article:
The Advertising Standards Authority (UK's independent regulator for advertising) has recently issued guidlines regarding Youtube advertising in light of a recent ruling against Mondelez UK Ltd. The ruling concerned Youtube "vloggers" being paid to advertise Oreo biscuits in the form of a "Oreo Lick Race", where viewers were encouraged to participate by licking the cream off Oreos as quickly as possible. This campaign video, which you can watch below, involved some of Britain's most well known YouTubers, including Dan Howell from "AmazingPhil" (pictured), who has amassed over two million subscribers on his channel. However, it was unclear from the videos themselves that there was an existing commercial relationship between the advertisers (Mondelez, the parent company of Oreo) and the vlogger - something that caught the attention of the BBC Newsround team. One journalist later reported his findings to the ASA. According to the ASA's website, it is "perfectly legitimate for vloggers (or bloggers, tweeters etc) to enter into a commercial relationship and be paid to promote a product, service or brand." However, this relationnship comes into scruitiny when the vlogger fails to address the fact that the video is ineeded being sponsored, highlighting issues of non-disclosure amongst the Youtube community.
- Article continues below...
- More stories you may like...
- This video warning kids to stay in school will blow your mind
- Pornhub has released a Christmas advert (SFW)
- These are the country's 5 favourite adverts