Hostelworld makes a splash with youth travellers in new ad
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Following its global rebrand, Hostelworld has launched its first ever advertising campaign designed to make a splash in the youth travel industry. Developed by London-based creative outlet Lucky Generals, the campaign features seven backpackers, all strangersb who are staying in hostels, skinny dipping in a Mexican sinkhole. “Hostelworld isn’t about polished brochure holidays, it’s about real travellers in real places, who crave adventures, not souvenirs,” explained Ottokar Rosenberger, Hostelworld chief marketing officer. “This is reflected in our new ‘Meet the World’ advertising campaign, which features genuine travellers that are strangers upon meeting, sharing a once in a lifetime adventure of skinny dipping. “Needless to say, we had to work hard to convince media owners to run an advertising campaign featuring real travellers skinny dipping in front of the camera, but we believe it is a great expression of the spirit that great travel experiences starting in a hostel entail.” ‘Meet the World’ is designed to target millennials and celebrates spontaneous adventures born out of meeting like-minded travellers in hostels. The campaign is running now digitally, via mobile, in cinemas, and on TV during Game of Thrones. Watch the advert below...
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