Was Amazon Prime day 2018 just an irresponsible advertising ploy?
20th July 2018
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Amazon Prime Day: 'a fun fair for consumers', as Amazon would have us believe, is a day and a half of epic deals. A few days later the dust has settled, but some of the deals still remain. Are consumers actually benefitting from this festival of consumerism though? Or is it simply another advertising ploy?
Well according to consumer group Which? goods which are being advertised are often cheaper at other times of the year. Which? are not the only consumer bodies warning against the misleading nature of Prime Day.
These warnings have emerged as activists called on workers at Amazon to strike and calling for consumers to boycott Prime Day.
There are several websites with the purpose of tracking prices on Amazon, which provide information to suggest the bargains advertised are not actually bargains. According to the BBC, one website has tracked the price changes of a Sony PlayStation 4 which currently as part of Prime Day is currently being priced at £299. Yet on 28th November, the PlayStation was advertised at £40 less.
statement there is a case to suggest that consumers should be more transparent and have greater support for consumers.
Prime Day is another example of the ever-growing power of large retail organisations such as Amazon, and their increasing influence over consumers.
Amazon is a beacon of modern consumerism and, while it offers a convenient experience for shoppers, it also has an influence that goes further than supplying goods. Perhaps they should be encouraged to be more responsible, regarding that influence, in the future.

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