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Sarahah is the app of the moment, but is it going to last?


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Sarahah, a new app created to “get honest feedback from your co-workers and friends” anonymously, is gaining popularity in the UK.  

The so called “honesty app”, named after the word for “openness” in Arabic, has long been popular in North Africa and the Middle East and allows users to receive anonymous reviews of themselves.

Due to the nature of the app, there is absolutely no way to find out the author of each review and as a result, no way to reply to them.

According to the app developer, Zain al-Abidin Tawfiq, Sarahah was originally designed to allow workers to give honest feedback to their bosses without having to fear the repercussions of negative criticism.

However, when the ability to receive criticism spilled over into social circles, the app went with the flow, promising to strengthen friendships as well as corporate relationships.

Sarahah can also be linked to Snapchat, allowing people to send the anonymous messages directly to the Snapchat app for easier management.

However, the anonymous nature of the app has caused concern among some over its potential to make cyber bullying easier.

Indeed, reviews left on both the Google Play and the Apple App Store claim that its use has led to bullying among its younger users as well as significant racial and sexual harassment.

Most recently the app has hit the headlines when a rumour was circulated that the identities of all reviewers will be exposed on 1st August.

Whilst the rumour has since been confirmed to be false, the panic surrounding the possibility of previously anonymous reviews becoming identifiable clearly demonstrated that plenty of people have left negative reviews they may now be regretting.

Sarahah is now available to download from the Google Play and the Apple App Store.

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