Pokemon Go celebrates first birthday, but is anyone still playing?
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Pokemon Go, the augmented reality (AR) game where players chase virtual Pokemon through the real world, is celebrating the first anniversary of its launch amid suggestions that its appeal is fading. The free app, which first rolled out in the US on July 6 last year, quickly sparked a global phenomenon, breaking records as it was downloaded more than 10 million times in its first week. However, industry experts have suggested the initial frenzy surrounding the game, which was released in the UK on 14th July, no longer exists. Technology expert and editor of news site Pocket-lint Chris Hall said: “The Pokemon Go pandemic appeared the change the face of mobile gaming in 2016, but a year on the fever has passed. “While Pokemon Go still ranks as one of the top mobile games on Android and iPhone, its position continues to slip. Updates add new characters and features to feed the long-term Pokemon fans, but for many casual gamers, the addiction seems to have passed.” Pokemon Go also sparked controversy upon release because it was linked to a number of accidents as players chased the app’s virtual creatures into unsafe locations, a trend that led police forces and governments around the world to issue warnings about how and when to play the game. Hall, who admits he still plays the game himself, said its use of augmented reality to mix the real world with virtual creatures had changed the gaming landscape.
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