New app sets out to SSSHAKE up London’s creative community.
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The SSSHAKE app, which launched this June on iOS, allows users to search for other creatives within their close vicinity, based on skills, role or industry. “Our app works to connect creatives locally”, says founder and CEO Valentine del Giudice, from France. Del Giudice first came up with the idea for SSSHAKE while studying Design Management and Culture at University of Arts, London. “I was blown away by the number of creatives and talents in London,” she says. But in the vastness of the city's creative industry, Valentine found it hard to find connections to set up collaborations. “Most networking events are really stiff and professional,” she explains. “There was no space for creatives to actively connect; we had to do something about it.” On a trip back to France, Valentine met her future business partner, Arthur Gueidan. Having recently lost his job as a copywriter, he was scavenging through Paris’ creative scene looking for new collaborations to engage with. “Sharing your skills is really important, but something was missing in the digital landscape to enable that," he says. "That’s when I met Valentine.” One year later, and the two have successfully set up a thriving community based on creative collaborating. ‘Share Some Skills’ - those are the words that make up the foundation of SSSHAKE.
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