Looking back at John Lewis' previous Christmas ads
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It's that time of year again; temperatures are dropping, supermarkets are stocked with festive goods and The X-Factor is drawing to a close. There's only one more thing that could mean it is officially the festive season, and that is the highly anticipated John Lewis advert. We decided to take a trip down memory lane and look at the retailer's previous ads. From Monty the Penguin to the Man on the Moon, John Lewis never fails to pull on our heart strings. 2007 - Shadows This was the first advert created by the retailers, which is a lot different to the heart-warming stories we see in today's ads. It shows a group of John Lewis employees placing products in a room which forms a shadow of a woman walking her dog in the snow. 2008 - From Me to You The 2008 advertisement shows a man looking tired and then a coffee machine appears, an enthusiastic looking student followed by a chemistry set, a baby followed by a soft toy and many others. With the text, 'If you know the person, you know the present', the ad featured a cover of The Beatles' From Me to You and embraced the nature of gift-giving. 2009 - Sweet Child O' Mine This ad was all about nostalgia, and is the first year the retailer employed the services of communications agency Adam and Eve. The advert shows children opening slippers, a camera and a necklace, among other gifts and the text 'Remember how Christmas used to feel?' 2010 - A Tribute to Givers Ellie Goulding covered Elton John's bittersweet melody 'Your Song' for this heart-warming ad, which sees a young boy hanging a gift filled stocking on his dog's kennel, a guy in an office struggling to wrap up candlesticks and some parents trying to sneak in gifts behind their children.
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