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US retailer Yandy removes ‘“sexy” Handmaid’s Tale’ Halloween costume


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The costume is inspired by the dystopian novel ‘The Handmaid’s Tale’ by Margaret Atwood and the eponymous TV show, which tells the story of handmaids aka women who are oppressed and seen as state property under a far-right government. 

“I can’t decide if this misses the point of The Handmaid’s Tale, or encapsulates it completely” one user posted on Twitter (@Petstarr). 

screenshot of the original product listing

 Image Credit: Someecards

Despite the retailer, Yandy, aiming to empower women, the costume was deemed degrading to women. Critics claimed that it represents the character of the handmaid who was seen as a sex slave and the bearer of upper class men’s children.  

"It has become obvious that our 'Yandy Brave Red Maiden Costume' is being seen as a symbol of women's oppression, rather than expression of women's empowerment," the retailer said in a statement on Twitter.

However, the criticism did not stop there. Even after removing the costume off their shelves, users went on and Yandy seems to have other matters to attend to as well.  

“Yup, turning someone’s culture & ancestry into a costume - especially a “sexy,” white-washed version which is tone-deaf & insensitive to the myriad of real Native American/First Nations women that have been sexually assaulted by white men - is the opposite of empowerment. #smh” another user (@ohstellaaa) said as a response to Yandy’s ‘Tribal Trouble Native American Costume’.

You know what they say, one costume at a time. 

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