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ITV will switch off for an hour next week to encourage viewers to exercise


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If you spend your mornings binge watching Coronation Street, this might not be good news for you.

As part of an event called “I am Team GB”, ITV will be turning off all seven of their channels between 9:30am and 10:30am on the 27th August to encourage viewers to go out running.

Running (pun half-intended) in conjunction with 2,000 sports clubs across the country, who will open their doors to anyone that wants to take part, the aim is to not only encourage an active lifestyle but also to celebrate the success of Team GB at the 2016 Olympic Games in Rio.

Messages across the screen will state “We’ve gone running, why don’t you join us?” and will replace Murder, She Wrote on ITV, Coronation Street Omnibus on ITV2, The Real Housewives of Orange County on ITVBe, Heidi on ITV3, Shed and Buried on ITV4, Deadtime Stories on CiTV and Heartbeat on ITV Encore.

Simon Daglish, ITV’s deputy managing director, says: “When it comes to big, brave ideas that change people’s behaviour it can’t come much bigger than switching off the ITV network to get the nation out of their homes and doing something active!”

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