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Exciting new twist for The Voice UK

27th March 2013
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BBC's The Voice is returning for another year as one of the most successful entertainment shows that the channel has ever seen.

The much-anticipated British version of the multinational talent show got off to good start in March 2012, however audience viewings took a plummet mid-series.

In the end, The Voice triumphed and won over an average of nine million UK viewers each week.

Even the monster of talent show a la Simon Cowell could not withstand the challenge, forcing ITV's Britain's Got To Talent to move to a later time slot.

Tom Jones, Danny O'Donoghue, Will.i.am and Jessie J return to The Voice as judges. This year, the gang are coming back with a shining conviction (and perhaps an additional dose of optimism).

Last year, Will.i.am had us clutching our sides with anomalies such as 'dope' and 'super mega fresh'. Jessie J always has enough hype for everybody and Danny O'Donoghue always brought a wealth of Irish charm to the panel. Treasure of the Welsh, Tom Jones, brings the perspective of a music legend who has brushed shoulders with the likes of Frank Sinatra and Elvis Presley.

This series, they're all shook up with a brand new feature. The Voice Predictor game is currently available for download for users of iOS and Android devices. During the blind auditions, the 'Audition Predictor' allows you to play the role of a judge as you listen to auditions from future episodes and predict their fates. You can share your predictions with friends on Facebook and Twitter and tune in on Saturday to see if you were right. There's even an element of competition – you gain points for correct guesses.

In addition to the live Twitter and Facebook station, Reggie Yates will also host a highlights section including a compilation of the good, the not-so-good and the downright hilarious bits.

Viewers can also access exclusive show content through a variety of social media platforms. Users will be able to access a 'backstage scrapbook' of material on Tumblr. Pinterest will provide stock of all the fashion trends featured on the show and then there's Instagram for keeping up with all behind-the-scenes action.

Kat Hebden, senior producer of The Voice UK, commented: "Series two online is going to be bigger and better this year, and sees us increase our reach across new social media platforms, building on the quality content audiences have come to expect and creating an exciting and new second screen experience."

The second series of The Voice UK starts on Saturday 30th March, at 7pm on BBC One.




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