TV going to the dogs?
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It seems that TV created for household pets is becoming a reality (see this week’s TNS Web Dump, featuring a show designed specifically for cats). A US media company has now gone one step further, creating an entire channel aimed at the apparently lucrative dog market. The imaginatively titled DogTV has already been successful in San Diego, where 1 million subscribers are currently relaxing in the knowledge that their canine companions will be kept entertained while they’re at work. PTV Media is now planning on rolling out the on-demand channel to dogs across the US. It contains music that is especially designed for the canine ear. Dog owner Mary Catania is a big fan of DogTV. “I always feel guilty leaving him alone all day when I'm at work,” she said of her French bulldog Bleu. “Anything that makes him happy makes me happy. “He will, you know, jump up on the TV console and try and get into the television. “He just gets really excited to watch it and it's a great occupier for him because he's always looking to get into trouble.”