KCL accidentally sent emails calling their students 'customer' and blamed it on a glitch
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The university apologised to Prakash and explained that they 'had a slight glitch affecting a handful of students.'
Super excited to be joining KCL for an MA, but I have received more convincing welcome emails:— Nayana Prakash (@NayanaPrakash1) 17 August 2018
‘Customer, welcome to King’s College London’pic.twitter.com/IfCgQz7y2c
Although the email was sent in error (clever glitch), it highlights the disparity between universities and their students who often feel like consumers. The extortionate pricetag of university education means that students expect to receive excellent admin support, high-quality teaching, the best resources and subsidised (or free) printing because they are 'paying' for the service - they are paying £9,250 or more in tuition fees. Speaking to TNS about the email blunder, Prakash said: 'When I saw the word customer I was upset - the tweet is light-hearted but this is my first official correspondence from King's. I don't believe it's a coincidence that they think of us as customers first and students second.'
Hi Nayana, we’re really sorry about this. We've had a slight glitch affecting a handful of students. We're thrilled to welcome you to King’s and look forward to meeting you in September!— King's College London (@KingsCollegeLon) 22 August 2018
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