Students have made a budget version of the John Lewis Christmas ad with sock puppets
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On November 10th, the highly anticipated advertising masterpiece that is the John Lewis Christmas ad was broadcast in the UK, after a seven month long production process and an investment of a whopping £700,000. From the moment of its release, discount site MyVoucherCodes.co.uk gave students from the School of Communication Arts, London, seven hours and £700 to make a budget version of the famous ad. This has become as much of a tradition as the John Lewis ad itself, with the popularity of this parody production in past years reaching levels to rival Christmas adverts from retail giants Tesco and Sainsbury’s. This year’s production features a plasticine version of the John Lewis family scoffing at a sock puppet parody of their own advertisement, until the emotional viewing, complete with sad music, makes them put a sock in it. The students mock John Lewis’ animation, showing the kid who can’t stay awake through the day because of a monster under his bed preventing him from sleeping at night. The sock version of Moz the monster especially is an impressive imitation of John Lewis’ high-brow animation – check it out here:
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