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Jason Derulo reportedly owes Keele Student Union £20,000 after taking the fee but not showing up to event


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In January 2016 Keele University Students' Union paid a £20,000 booking fee for Jason Derulo to appear at their nightclub. The singer arrived in Stoke but left without going inside.

The fee was never returned to Keele SU, students decided to hijack BBC's #SLFN hashtag promoting its new music show Sounds Like Friday Night to troll Jason Derulo:

KeeleSU's Development and Democracy officer Tom Snape told us the money could have been spent on upgrading their ageing SU building.

“As a charity who's reliant on its venue as one of its major income streams we can't afford for acts to just not bother showing up.”

 “That 20k could have been spent a load of different ways,” he said.

“For example that's five times our annual campaigns budget. We've also been trying to save money up to upgrade our building, which is quite old, and upgrade our facilities. The 20k would make a good contribution to that.”

Derulo waited inside his tour bus in the SU’s car park while his management collected some of the things requested on his rider before swiftly departing.

The RnB star’s promoters told Keele SU the event would be the ‘Jason Derulo Official Aftershow Party, hosted by Jason Derulo’ and would follow his tour show at Birmingham’s Barclaycard Arena.

Jason's team even created a poster for the union to advertise the event.


“We totally understand that he wouldn't have been doing an all singing and dancing show, however the fact of the matter is that we booked him to come and do an event and he didn't bother,” SU officer Tom said.

Students were charged £22 for the special event compared to the usual £2 to £3 cost for a night at the SU club. 

When SU officers saw Derulo was billed as the first guest presenter on the BBC’s new show, Sounds Like Friday Night, they decided it was the perfect opportunity to air their concerns with the American star. 

Kicking off what has been dubbed a ‘hashtag hijack’ the whole Keele SU student officer team featured in a video directed at Derulo which they uploaded to twitter:

The hijack proved incredibly successful with the hashtag trending in the UK:

The National Union of Students official twitter account also participated in the joke:

The Hoosiers chimed in to ask about the beef. 

Stoke-on-Trent Central MP Gareth Snell said:

It turns out that the no-show event in Keele wasn’t the only Derulo disappointment as Jason was booked for other Official Aftershow parties in January 2016 which also didn’t go as billed.

One event hosted by IT Sligo Students Union at HMV Sound Garden in Ireland saw the singer allegedly turn up four hours late before ignoring his fans, playing Candy Crush on his phone and leaving the club after being there for less than an hour.



Jason Derulo's management have been contacted for comment


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