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Kendall and Kylie Jenner's Topshop Capsule Collection

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In the past ten years, the Kardashian brand has spawned into a many-tentacled, money-making monster. While the legitimacy of their fame is somewhat questionable, there's no doubt that beneath the apparent obsession with superficiality, lie layers of calculated business cunning.

Kendal and Kylie Jenner, the daughters of Caitlyn and Kris Jenner and step sisters to Kim K et al, may be young but they're learning to live by the family motto fast: if there's money in it, do it. So when I heard about the Jenner sisters' collaboration with Topshop, I couldn't help but lift an eyebrow in mock surprise. 

Love them or loathe them, Kendall, 19, and Kylie, 17, are defining a new phase of popular culture. They're evocative of the new-wave instagirl, an emergent strand of celebrity anchoring its roots through social media and filtered selfies. With a ready-made audience of tweenagers and reality obsessives, their 30-piece capsule collaboration was certainly no absent-minded thought on the part of Topshop.

Their collection is by no means awful, nor particularly spectacular. A pleasant, but nonetheless unoriginal pink, green and black floral print resounds throughout the capsule collection in the form of a blouse-sleeved playsuit, a ruffle overlay maxi dress, a tie-front Hawaiian shirt and matching shorts. A tailored duster coat, and sheer black wide-leg trousers contrast with jean shorts, loose slogan tees and sweatshirts, brashly proclaiming the superiority of California. It seems targeted at a certain conflict within the early teen bracket: the young, desperate to look older. 

Their inspiration, Kendall and Kylie gushed in an interview with Topshop, is the LA girl, who I’d hazard a guess, bares a striking resemblance to the sisters themselves. The collection is nice, wearable, although the same shapes have been seen a thousand times before in the pages of summer style edits. Instead, it seems an idealistic nod to their teenage fans, that they too can play dress up as their favourite instacelebs, only without all the money and social media followers. 

For me, the capsule is summed up by the loud emblazoning of a grey sweater: ‘When in doubt, vacation’. Sure, if your net worth is $8 million and you find yourself born into a reality dynasty.




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