Meet the student who is living a 'Pot Noodle branded life'
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Earlier this year everyone’s favourite budget carb supplier set out to find a student who loved the instant noodle goodness so much that they’d be willing to pretty much hand over their life to Pot Noodle for one year. John Moore is this student, and he’s now begun his ‘Pot Noodle branded life’ – wearing Pot Noodle socks, sleeping in Pot Noodle sheets, being the go-to person for ‘noodle-based fun’ within the University of London... and so on. We had a conversation with the newly titled ‘Pot Noodle Scholar’ about his noodle-branded ‘epic’ life. Obviously you’re feeling quite pleased to be a brand ambassador for Pot Noodle... Yeah I’m pretty happy about it – it’s something that I applied to do. I like the brand, I think the brand has got a good, cheeky ethos to it, and I thought I could work with that quite well. And it fits kind of nicely into the student environment as well. It does. Although some might argue that Super Noodles have got more of a handle on the student market than Pot Noodles. What would you say about that? I haven’t seen a proliferation of Super Noodles about. Haven’t you? No. I haven’t. I don’t think it is. Are you hoping to heavily influence the national student diet and conversation regarding Pot Noodles? Yes. I’m sure I’ll have a big impact, especially here, in London. There will be a lot of activity going about, and it’ll certainly kind of... yeah. Building up the conversation, raising the profile. People will definitely be talking about it. You’re at SOAS, University of London. What year are you in, and what do you study? I’m doing a one year masters in development and Central Asia. And what are you getting out of the competition? They’re paying part of your fees... I’m kind of getting three things out of it. Firstly they’re paying all of my fees (£9,000). The idea is that it’s a scholarship; student rates have gone up, times are hard, and they were looking to give out a scholarship to fully fund someone for one year. What kind of things are you going to be doing for them on campus? We’re having a big party. They’re basically backing me, and funding me to have a massive (they’ve termed it “epic”) party within the University of London, and that’s going down next week. So that’s the first big event, where there will be a lot of students brought into that and there will be, kind of, lots of noodle-related fun and games. Noodle-related fun? Yes. What kind of noodle-related fun? Ah, well you’ll have to come to the party and find out. As will your readers. Where is it? At the University of London Union. The Union, in the university. This role is going to turn you into a “campus legend.” What are you planning on doing to give yourself this honour? I plan to consolidate my position as a campus legend. Consolidate it? Yes, firstly by running this epic party next week, which will round off the first term and also celebrate my appointment in the role. That will be quite a big deal. Then we have other things coming up next year, which will include fun and games around the brand and around Pot Noodle. What is your favourite flavour of Pot Noodle? I’m into the Bombay Bad Boy. Have you tried it? I haven’t tried it. I’ve got a challenge for you. Can you name ten different flavours of Pot Noodle? I don’t think there are currently... Ok, five then. Erm. Erm, yeah... I’m not the Pot Noodle brand ambassador, but I could possibly name five... Chicken and Mushroom. Bombay Bad Boy. Erm... Piri Piri? Are you Googling it? No, I’m in a park! Listen to the leaves rustle (rustles leaves.) That’s the rustling leaves of the park, so there you go. I believe you. Ok, three. Bombay Bad Boy, Jamaican... chicken... Jamaican is a type of Pot Noodle? Yes it is; it was a special edition. Obviously Chicken and Mushroom. You said Chicken and Mushroom. A few times... Yeah. What have we got left? One more... (There proceeds a long, LONG silence.) Shall we move on? Yes! Let’s move on. Do you think you might get sick of Pot Noodles by the end of this year? Err... no, I don’t. Definitely not?
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