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Top 20 fastest growing 'Sugar Baby' universities revealed


Share This Article:, the world’s largest Sugar Daddy website, has released its annual list of the ‘Top 20 Fastest Growing Sugar Baby Schools’ – the universities that saw the most students sign up in 2012.

The website experienced a nationwide increase of 58% from students in the past year – and it seems like it’s London students who are most up for the “Sugar Baby Lifestyle.”

According to’s list, it was London School of Economics (LSE), University of Westminster, London South Bank University, University of East London, and University College London (UCL) that saw the most female students sign up last year. defines itself as a provider of ‘mutually beneficial relationships.’

Brandon Wade, Founder and CEO, says: “The cost of living for London students is higher when compared to other universities which tend to be located within rural areas.

“But these students have the upper hand. Since London happens to one of the Sugar Daddy capitals of Europe, Sugar Babies who are college students aren’t in short supply of potential Sugar Daddies.”

Although the University of Cambridge comes top, with 168 sign-ups since April 2012, it is closely followed by LS, with 163.

Out of the top 20, seven are in London.

“While some may argue that these women are just using men for their own personal gain,” says Brandon Wade, CEO and Founder of “I believe that they are proactive in pursuing a higher education.”

“[University] should be an opportunity to expand the mind and experience new things. Unfortunately, because of the of recent tuition hikes, the college experience has become greatly unbalanced.” is the world’s largest Sugar Daddy website with over two million members worldwide. In 2011, 40% of the website’s total population was comprised of college students. But after a 58% increase in co-ed signups in 2012, the total population increased to 44%.

The website encourages the growth of the student population by offering college students a free premium membership upgrade if they register with their university email address.

The top 20 fastest growing ‘Sugar Baby Schools’, as determined by number of new sign-ups in 2012, are:

1.          University of Cambridge – 168 

2.          London School of Economics – 163

3.          University of Kent - 160

4.          University of Nottingham - 155

5.          Glasgow Caledonian University - 154 

6.          University of Southampton - 153

7.          Oxford Brookes University - 150

8.          University of Edinburgh - 148

9.          University of St. Andrews - 147

10.        University College London - 140

11.        Brunel University, London - 137

12.        University of East London - 136

13.        University of Manchester - 134

14.        Goldsmith, University of London - 133

15.        University of Exeter - 129

16.        Queens University Belfast - 120

17.        University of Westminster - 115

18.        University of Leeds - 98

19.        University of Surrey - 96

20.        London South Bank University - 89


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