'Major sports events have a unique power to inspire people': meet Lindsay Impett, event director of the Netball World Cup 2019
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Liverpool will host the 2019 Netball World Cup next month, and we had the chance to speak to the event director and find out what it takes to organise such a huge event. Lindsay Impett is the face behind the 2019 Vitality Netball World Cup, to be held at the M&S Bank Arena in Liverpool. We asked Lindsay what her role entails and how she got there. After first graduating from Loughborough University in 2001, studying Physical Education, Sports Science and Recreation Management, Lindsay went back to university in 2012 and again in 2015 when she studied Business Event Management at Edinburgh Napier. "I wanted to increase my knowledge of the business side of events," she says. "Whilst I had experience of operations, I learnt a great deal about financial management, leadership, and marketing, which has helped me a great deal in my current role. It was also very useful to have the opportunity to learn with people from a variety of industries and gather knowledge from a different perspective."
Image courtesy of Conker Communications
Lindsay has vast experience within the events industry and has worked on events such as London 2012 and England Rugby at Twickenham, as well as in Sydney and for Wembley Stadium. The biggest event Lindsay has worked on is something she can't quite decide: "It's a tough call between London 2012 and the Vitality Netball World Cup 2019," she says. "At London 2012, I was responsible for a venue on the biggest sporting stage in the world, but for the Netball World Cup, I have oversight of the entire event. From a profile perspective, London 2012 was bigger but also part of the wider event network, whereas the Vitality Netball World Cup 2019 stands alone. The profile of this event has increased massively over the last 12 months so it really is difficult to say. I am proud to have worked across all these events with some great people, providing fantastic experiences and memories for all those involved." Netball has become a popular sport among students and has grown rapidly over the last few years, especially in the UK. With the Netball World Cup being hosted on home soil, Lindsay is hopeful the event will raise the profile of netball even further. "We fully expect that hosting the Vitality Netball World Cup in this country will have an equally big impact, and England Netball are delivering a legacy programme to make sure that the impact of hosting the tournament is long-lasting for the sport," she says.
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Lead image courtesy of Conker Communications.