Are Students Being Priced out of Sport?
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Sporting tickets now cost more than ever before. The average price to go and watch a Premier League match is now at an all time high of £30 whilst it'll cost you £70 to see the opening day of England's third test match against India on Saturday. With prices more dear then ever before, can students still afford to attend? A recent research project conducted by the BBC suggested half of Premier League clubs would still be able to make profit if they only sold half of available tickets. This suggests clubs are no longer bothered about attendances but would rather see less people at more the cost. Whilst the average Premier League ticket is estimated to cost £30, it would have cost you at least £65 to watch Arsenal take on Manchester City on Sunday, the most expensive in the league, with no discount for students. Upwards pricing across the division means it is now more expensive then ever before. A new rule bought in by the Premier League capped away fans tickets at £30 however the opposite effect meant an increase for home fans. Students are finding age brackets such as 18-21 being closed on them and having to pay full, adult prices to attend games. Last year, a BBC survey revealed 82% of 1000 18-24 year olds asked said they could no longer afford to attend Premier League matches, with a high proportion of them students, who didn't have spare cash to simply afford the luxary.
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