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Little Mix team up with The FA to support England's ladies


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X Factor winners and worldwide superstars Little Mix have teamed up with England’s Women’s Football Team, AKA 'the Lionesses', ahead of the UEFA Women’s Euro in the Netherlands. The band hopes to raise awareness of the sport for women and football fans across the country.

Little Mix recently released a video for their chart-topping 'Salute' which features the ladies alongside Lionesses’ captain Steph Houghton.

The video aims to not only raise awareness of the sport but to bring people together and support the England team as they head to the Netherland’s on Thursday 13th July.

The video reflects on the ongoing efforts by the FA to encourage young girls to ignore the gender stereotypes associated with football. The Lionesses are calling for fans to show support by capturing a picture or video of them saluting and sharing it on social media, alongside the hashtag #Lionesses.

Speaking about the empowering video, Little Mix said: "When we wrote Salute we wanted to convey a message of all women being united, something we know all fans are when supporting England.

"Being England fans ourselves, we jumped at the chance for Salute to help unify support for the Lionesses. The World Cup a few years ago was massive for the Lionesses and they have smashed it since so hopefully the support will help them go all the way this summer.”

England Women’s captain, Steph Houghton added: “The support of our fans is vital to everything that we do – we always play for our country and our fans. Since the World Cup in 2015, we’ve all experienced an increase in the interest in women’s football which has led to more and more fans supporting the team.

"It’s amazing that we are now able to work with the world’s biggest girl band, Little Mix, to help grow our fan base even more at such a key time and hopefully this will help us bring home the trophy in August."

The ongoing efforts by The FA come as part of a wider campaign, 'For All', which was launched earlier this year.

For All aims to bring people together and invite them to play the sport no matter what level they aim to compete at, no matter what gender and no matter what physical or mental ability they have. The FA aims to double the number of women playing football by 2020.

The Lionesses first match will be against Scotland on Wednesday 19th July followed by Spain and Portugal. 

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