Student athletes get the Gatorade edge
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Like all sports people, BUCS British Universities and Colleges Sport (BUCS) is always looking for that extra edge in athletic performance, so it makes sense that they have welcomed Gatorade to the BUCS family as their official Sports Hydration and Nutrition partner. Enhanced sports performance is Gatorade’s trade. As the world’s most scientifically researched drink, they power some of the world’s greatest athletes including Usian Bolt and Michael Jordan. They are bringing their expertise to British university sport. The sports nutrition brand is now the headlinesponsor for the BUCS Nationals, which will be held in Sheffield between 22nd and 24th February 2013. The largest event of its kind the Nationals will see approximately 6,000 student athletes compete across 12 different sports over three days. Gatorade Ambassador and Beijing Olympics Bronze medallist swimmer, Joanne Jackson spoke of this exciting new partnership.
“University sport has played a vital role for many of my fellow Olympians development, so I am pleased to be supporting the launch of the BUCS Gatorade Nationals MMXIII.”“I know the importance of high class sports nutrition and hydration and have experienced first-hand how right knowledge and quality products from Gatorade, can help enhance performance.” But why work with Gatorade? The company’s history is tied in with university sport, when in 1965 the University of Florida’s American Football coach went to his medical department with a problem – his players were struggling to perform in the Florida heat. Scientists at the university responded with a drink designed to replace the essential minerals, salts and fluids the players were losing through sweat. That team were called the Florida Gators, and the drink became known as ‘Gator-ade’. They went on to win their first Orange Bowl two years later with the coach of the losing team, when asked why they had lost, replying, “We didn’t have Gatorade, that made the difference.”
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