Why celebrities adverts for diet aids should be banned
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In the modern world, there is no denying the power of the celebrity. A Love Island star can upload a photo of themselves in a dress and watch it sell out overnight, Kylie Jenner almost cancelled Snapchat with a single tweet, and marketing companies are spending more and more on celebrity endorsements and influencers each year.
The influencing power of celebrities is fine when they’re using it to push a new pair of shoes or a must-have bag, and I will freely hold my hands up and admit that there’s a dress in my wardrobe that I only own because it looked really nice on Binky Felstead’s Instagram story. Celebrity marketing is great in a lot of ways, however, the ability to influence thousands of people with a single post can easily become dangerous.
This week, the NHS’s leading doctor, Professor Stephen Powis, has called for a ban on celebrities advertising diet aids because of the damaging effect that they have on young people. This includes appetite suppressants, cleanses, shakes and slimming pills, the likes of which have been endorsed in the past by several Kardashians, Vicky Pattison
In January, Kim Kardashian West uploaded a picture of herself sipping a Flat Tummy Co. meal replacement shake, claiming that they were “helping her to get her tummy back to flat” after Christmas. She also shared a discount code for the brand, encouraging girls to “start 2019 off right” and check them out.
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#ad You guys all know I looove @flattummyco shakes. I've just restarted them (it's Day 2 today) and I’m already feeling so good. We had a huuuuge Christmas this year and between that, New Years and everything inbetween… I felt like it was impossible to fit in my regular work outs and eat healthy. But this program is giving me a kick in the right direction that I need. These meal replacement shakes are so good and they're helping me get my tummy back to flat. I’m already feeling amazing and I’m so excited for the next few weeks. Because they’re all about getting women back on track… they’ve got a 20% off sale going on right now, so if you want to start 2019 off right… trust me, you’re going to want to check them out. PS. I’m doing the chocolate program
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