Why Cameron could learn something from Miliband's interview with Russell Brand
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In an East London flat, a political interview quite different from all others took place, shaking the established ground of conventional election campaigning. Asking the questions was not a hard-faced journalist, nor a carefully selected panel, but comedian Russell Brand. Not only this, but the interview did not appear in a newspaper, or on a television debate, but on Brand's YouTube Channel, 'The Trews'. In what has been dubbed the 'digital election', the interview is just one example of the growing progression of election campaigning towards young people. Social media has been increasingly used by the hopeful candidates. In fact, you'd be hard stretched to find a politician that didn't have an active twitter page. The change was definitely needed. Last general election, only 44% of people aged 18-24 actually voted. A pretty pathetic number, considering Parliament makes decisions that affect young people's lives all the time, most notably, the tripling of tuition fees to £9,000 in 2012. But who can blame them, when the only choice is between three main parties, seemingly identical, and equally out of touch with the wants and needs of this generation? The media needed to do better in expressing the voices of young people, and the politicians, of listening to them, so action can be made.
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