The Sun battles breast cancer... with cleavage shots and glamour models
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We are certainly no strangers to The Sun’s seedy selling tactics and characteristic care taken with potentially explosive news stories; need I remind of you of the recent headline “Come n’ have a go if EU think you’re hard enough” atop a shirtless Putin during the Ukraine crisis? However, I have to admit feeling my stomach knot into newfound levels of discomfort upon perusing the newsstand to see The Sun justifying Page 3 under the guise of raising breast cancer awareness. While potentially appearing harmless enough to many readers (“how could raising awareness of breast cancer ever be a bad thing?”) The Sun’s seemingly benevolent support for breast cancer campaigners masks a breathtakingly cynical PR stunt and a much murkier agenda. The growing support for No More Page 3 is no secret to The Sun. Many public figures have eagerly donned the now iconic white T shirt and the petition’s rapidly mounting number of supporters have forced discussions of responsible journalism and subjected a hitherto accepted feature of the newspaper to public scrutiny. This has confirmed an uncomfortable prognosis for The Sun; to maintain the dinosaur that is Page 3, they need to find ways to justify its existence by diluting or detracting from its primary purpose as soft porn.
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