Why today's men need feminism
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"My girlfriend scored a free kick against me on FIFA, so I dumped her….ain’t no way she learnt that sh*t on her own”. “Get back in the kitchen!” “Go and make me a sandwich!” Forgive me if you’ve heard/seen those before. They're just some of many of the supposedly ‘hilarious’ jokes made by today’s ‘lads’. Despite living in the 21st century, the pretence that we have advanced in attitudes towards women and feminism is wearing thin once you open your eyes. In an age where we are led to believe that everyone is equal, there are still some shocking attitudes in our own generation that are very much prevalent. I am of course talking about my own generation’s pretty rampant sexism. The emergences of “UniLad” and “The Lad Bible” have been notorious in promoting the objectification and marginalisation of women. Indeed, as a 21 year old man, the “lad” tag is something I prefer to avoid, and indeed, only embrace in the most ironic way possible. The emergence of “lad” culture has been something that has been detrimental to both genders; women are seen as “wenches” (to use a term I’ve seen on one of these sites), and the men as beer-downing, football-obsessed Neanderthals. I don’t think that “lad” culture necessarily equals rape culture, however, the highly questionable morals and frankly disrespectful attitudes that are encouraged towards women are extremely off-putting. There is an incredibly interesting article showcasing the scarily blurred lines between the advice ‘lad’ magazines give versus testimonies from actual rapists. You can read it here. This is the first example of just why this laddish approach towards women needs to stop. The first people that can do this are of course men themselves. The fact that these publications are highly circulated and gain a lot of notoriety is a very prevalent problem. The most worrying and disturbing example of a new type of website emerging is the borderline women-hating “Return of Kings”, which advertises itself as “a blog for heterosexual, masculine men.”
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