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PETA plucks out Burberry in peacock feather scandal

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Peacock feathers have always been considered glamorous. With their colourful sheen surface and intricate eye pattern, they have been a token of beauty and style for hundreds of years.

Nowadays, we can get really good knock offs of pretty much anything. Be it a faux fur coat, fake leather pants or a peacock feather hair piece. So PETA are asking Burberry, why on earth are they advocating the suffering of thousands of these precious birds to make their £22,000 new line peacock coat?

Beautiful as it is, the coat is made using peacocks bred in eastern countries, including China, where the laws on animal cruelty are pretty much non-existent. China has no penalties for animal abuse or welfare standards of how animals are handled in many industry sectors, yet Burberry are choosing
to use the cheap alternative to make a garment the same price as a full student loan. China's peacock farms can contain flocks of up to 10,000 birds, with each peacock typically kept with four or five peahens in a five square metre pen. At seven months, each bird is packed into a tiny bamboo cage and sent for slaughter.

The British company are well known for their plaid designs and their traditional trench coat but now PETA want to “condemn Burberry for their long standing record of animal cruelty.” Methods used on animals used to make some of the most expensive Burberry items “include drowning, strangling, and electrocution.” The process used to extract the feathers from the birds is cruel and inhumane, ripping and tearing the feathers away from the bird’s flesh, leaving sores and the birds mostly to bleed to death.

In response, all Burberry had to say for themselves on the matter was "A very limited number of items has been made using peacock feathers. This is not mass production, nor is Burberry encouraging widespread use."

PETA are urging Burberry to reconsider their actions on the production of their garments by using kind and humane methods that don’t cost animal’s lives. Fellow fashion designer and animal rights activist Stella McCartney is well known for her animal free products that combine fashion with faux options of materials.

"Anyone with an ounce of compassion should steer clear of these products and opt for any of the many fabulous, humane, synthetic fashions available," the PETA spokesman said.




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