Should musicians be able to buy fame?
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YouTube is currently the most popular way to promote new music, however it has recently been discovered that musicians are buying video ‘likes’ in order to become successful. Forget the days of trawling around pubs promoting your music or band to anyone that will listen; it seems that it’s now all about purchasing popularity. A list of the musicians known for splashing cash for social media publicity is being published later this year by an American data monitoring company. The question is, how does this actually help musicians to earn the money back for their music? The answer simply is advertising. The main way in which popular artists make money these days is not by selling albums but through the endorsement of products. Advertising companies will pay big money to musicians for being the face of car-insurance, fizzy drinks or condoms and the only way to get these deals is to prove that your music reaches the masses. Therefore buying your way to YouTube fame is actually a good start in creating ‘fans’ and getting companies interested in you. A lot of advertising campaigns these days also use genuine new artists and their tracks and this is fast becoming the only way in which many musicians can hope to make a living out of tunes.
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