Cigarette Laws have gone too far
17th August 2012
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Cigarettes have been in the news a lot lately. This isn’t new: ever since the severe health damage that smoking causes became public knowledge decades ago; the press have villianised the tobacco industry, holding them responsible for the deaths and health problems that their products have caused.
Since then the government have taken it upon themselves to save their constituents from these ‘evil’ tobacco companies yet despite all their efforts, millions of people still smoke every day. But there is one country who refuses to be beaten by the tobacco companies. That country is Australia, which has just issued the toughest cigarette labelling laws, which is set to take effect in December.
As of December, brand logos will be banned on cigarette packaging and graphic images of mouth ulcers, cancerous lungs and gangrenous limbs will dominate the front of all cigarette packages sold in the country. The brand name and the variant of the cigarette can be printed on a very small space. Furthermore, packages will be required to be a uniform shade of olive green.
Let me make it clear, I am in no way sticking up for the tobacco industry. They are not innocent victims. But I can’t help but feel that this has gone a little too far. At the end of the day, the tobacco industry, like all other industries, are just trying to make a living. Granted it is at the expense of others lives, but their product is not illegal. Legally the have to place warning signs on their products, a law that they have upheld for decades.
According to stats, approximately 80% of the world’s smokers live in low or middle income countries, countries with higher levels of illiteracy. So the government are not far off: educating people on the dangers of smoking is key to decreasing the six million people that die from smoking related illness each year.
But this new law just seems far too extremists and it may have the opposite effect. Cigarette packages already have graphic images that depict the illnesses that arise from smoking yet people still smoke. In fact the smokers barely even notice the images anymore so this method backfired. Seeing as smokers have become desensitized to the pictures of the warnings, surely making the image larger isn’t going to make much of a difference. Smokers don't buy tobacco for the packaging, they do so for the product inside.

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