Celebrities are products - they should be treated as such
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The important thing about celebrity is that it’s different from notoriety. One might achieve notoriety by making a contribution of note to humanity- as Joseph Bramah and Thomas Twyfford did when they invented the ballcock. Despite their decidedly un-glamorous contribution, they will be remembered in posterity- as they are today- for doing something pretty useful. They’ll be remembered whether they intended to be or not. Notoriety is, sometimes, unwittingly achieved. In a few cases even posthumously. Celebrity, unlike notoriety, is not a by-product of doing something noteworthy. Celebrity is something that must be cultivated, and requires individuals, or even teams, of PR experts to effectively maintain it. Most people don’t appreciate just how much work it takes to maintain someone’s celebrity status - let alone achieve it in the first place. It’s no small task, as any PR manager will tell you.
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