Topshop: The Students are Revolting
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This weekend Highstreet fashion store Topshop – targeted by students and UK Uncut earlier this after accusations of tax avoidance – brings out a new slogan T-shirt. What does it say? The Students are Revolting. Debate on the slogan has been split. Ellie Mae O’Hagan writes on The Guardian’s Comment Is Free that ‘Topshop's brand gurus saw the opportunity to sell their customers something zeitgeist, and frivolously took it’, adding that she thought, ‘I imagine they had images of students protesting outside their stores adorned in the clothing within.’ Warwick University student Siraj Datoo has also called Topshop owner Sir Philip Green ‘immature and Childish’ for the move in response to protests that hit his stores in December. However, as I student I can call to mind many non-student friends and people I knew who condemned the student and UK Uncut’s protests; one or two awkward conversations were had in pubs with friends of friends (I was at the student protests lobbying MPs) who held the opinion that everyone was victim of funding cuts and the students should just put up with it, and how others gave young people a bad name provoking police and at times causing violence. I should add that many of those who geld this opinion shopped at Topshop and Topman, and I’m sure wouldn’t turn heir nose up at a cheeky but fashionable shot at those students they disagreed with.
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