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New Grow For It campaign launched to get young people back to nature

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photocreditchrischadwick

A new campaign aimed at 12-25 year olds is hoping to bring out the gardener in all of us. 

Grow Wild, a UK-based nature campaign highlighting the importance of growing UK native plants and wildflowers within communities, has launched a new nationwide youth-led initiative, ’Grow for It’.

Working in collaboration with the Royal Botanical Gardens, Kew, and supported by the Big Lottery Fund, it aims to spread awareness of the importance of sowing the native wild-flowers and plants that we’re in danger of losing.

It aims to get this message out into UK communities by giving young people aged 12-25 the opportunity to get involved and submit creative, innovative ideas for nature-based, UK wildflower and plants, projects.

These project ideas can be anything from the transformation of community or youth centre walls to bright, eye-catching wildflower murals, to animations or poetry highlighting the benefits of sowing wildflowers in the UK.

The Grow Wild project’s overall focus is on the transformation of spaces, such as community spaces, in-order to highlight the benefits of growing UK native plants and wildflowers. However, the ‘Grow For It’ youth initiative encompasses everything wild and creative, and any ideas that highlight the importance of UK native plants and wildflowers being retained. All ideas are being accepted.

The funding that successful ‘Grow For It’ applicants will receive (£400 for the individual to bring their ideas/creations to life and £100 for the organisation supporting them) can be used for the production of anything that communicates Grow Wild’s key message of UK native plants and wildflower’s importance. This could be anything from a nature-based short film to a flowery clothing design.

The leader of the Grow Wild project, Clare Dalton, says: “We’re looking for 12 to 25-year-olds who are brimming with creative ideas. We’ve worked with young people right across the UK who have designed the project and will be deciding which Grow For It ideas will get the funding.

"We really want to spread the word and encourage as many ideas from young people as possible.”

50 ‘Grow For It’ projects will take place in the UK during 2015 and another 50 will take place in 2016. Applicants for the ‘Grow For It’ 2015 projects should design an inspiring project, host a planting event or seed giveaway as part of their project, be part of/known to an eligible supporting group/organisation - e.g. youth/sports club, school, college or university - and deliver their project between June and August 2015. Applications are welcome between 25th February and 2nd April 2015.

For more information and to enter click here.

photo credit: Chris Chadwick




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