Scotland's launched an incredible 'Dear, Haters' letter campaign

Scotland has launched an extraordinary letter campaign directly confronting haters by calling them out on their views and telling them “we’ve had enough”.

The new ad campaign by One Scotland, the Scottish Government's equality campaign, features a series of letters written to a variety of different ‘haters’.

We have launched a joint campaign with @scotgov to tackle Hate Crime.

The message is simple, there is no room for hate crime in Scotland. #ReportHate pic.twitter.com/kuFnUZd3WQ

— Police Scotland (@policescotland) September 27, 2018

Billboards featuring the letters began popping up across the country last month. The messages are powerful and make it clear hateful views won’t be tolerated, with each one signed "Yours, Scotland".

One letter states:

“Dear transphobes, do you think it’s right to harass people in the street? Right to push transgender people around in clubs? Right to humiliate, intimidate and threaten them online? Well we don’t.

“That’s why if we see you doing harm, we’re reporting you. We believe people should be allowed to be themselves. Except if they’re spreading hate.

“Yours, Scotland.”

There are letters directed to bigots, racists, disablists, transphobes, homophobes and racists. All with equally provocative and hard hitting messages.

The One Scotland campaign explained: “Police Scotland takes hate crime very seriously.

“In the last year there were over 5,300 charges of hate crime reported to the Procurator Fiscal in Scotland. However, there are many more incidents that go unreported."

This amazing campaign has been well received and highly praised.

The Scottish campaign to tackle hate crime is just great.

The 'letters from Scotland' tell you one thing: there is no place for hate here. pic.twitter.com/7HLqdekMgR

— Emmanuel Mourlon-Druol (@manumourlon) October 2, 2018

“Dear Racists ...your hate has no home here... Yours, Scotland”

This is a great campaign, calling out hate crime wherever it raises it’s ugly head. #OneScotland pic.twitter.com/R94JLsUeuB

— Kirsten Oswald (@kirstenoswald) September 26, 2018

STRONG. Proud to be Scottish today. Everyone's talking about it down here.

— rob_m (@rjmathie) September 27, 2018

These will start appearing on advertising spaces across Scotland over the next week. Great leadership from @scotgov @policescotland @ScotGovFairer #onescotland #ComeOutForLGBT #ComeOutForTransEquality pic.twitter.com/DMWyJVj7Os

— colin macfarlane (@Cmacf76) September 25, 2018