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Poster encouraging ethnic minorities to vote reinvents Oxford University’s notorious Bullingdon Club

15th June 2016

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A striking new poster has recreated Oxford University’s infamous Bullingdon Club to highlight the diverse population of the UK.

Declaring that "Deciding the future of Britain is everyone's birthright" the poster, from Operation Black Vote (OBV), is designed to encourage people from every background to vote in the EU Referendum.

Taking inspiration from the iconic Bullingdon Club image that features Cameron, former London Mayor Boris Johnson and Chancellor George Osborne posing on steps at Oxford University, the poster represents the UK’s diverse population and shows that everyone, not just a privileged few, holds the power in the EU Referendum debate.

The Bullingdon Club image, taken in 1992, has largely been seen as a demonstration of the privilege of both Oxford University and the political establishment, and the close ties that exist between them.

A fictionalised version of the Bullingdon Club was depicted in the 2014 film The Riot Club, starring Douglas Booth and Sam Claflin.

The OBV campaign, created by Saatchi & Saatchi, is designed to remind underrepresented groups to exercise their democratic right to vote in the EU Referendum next Thursday.

Sadiq Khan, Mayor for London, has backed the poster, saying: “This is the OBV that I have worked closely with over many years. They are doing what they do best, by encouraging higher voter turnout from under-represented communities.

“OBV  exists to ensure there is greater racial justice and equality throughout the UK.

“Four million people from the BME communities  have the right to vote in this Referendum and could in effect decide who wins and who loses.”

Simon Woolley, Director of Operation Black Vote, adds: “In this referendum our vote is crucial. At OBV we’ve always encouraged the UK’s Black and minority ethnic communities to vote and engage in the democratic debate.

"This we argue is not only good for our democracy, but also to ensure we have greater racial equality for everyone.

“We all hope that this poster will open up the debate about belonging, being heard and having a stake in our society within this crucial EU debate.”

The new posters will be on 98ft billboards around the country.

OBV has also teamed up with Bite the Ballot, which seeks to mobilise the youth vote in all elections.

Michael Sani, Chief Exec for Bite the Ballot, encouraged people to vote, saying that "This referendum provides a true opportunity to show how political engagement is the catalyst for equality.

“The vote is our tool to drive change. On masse, whilst celebrating our differences, we can drive a political agenda that is based on the foundations of equality and social justice.”

Find out more about Operation Black Vote here

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