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Most British people wish their job was more creative

13th April 2016

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63% of Brits wishing they were in a career where they could make more use of their creative skills, according to a survey.

At the same time, 62% of those questioned say that they don’t class their career as creative at all - despite 70% admitting that they had dreamt of pursuing a creative career when they were younger.

The findings have led the Arts University Bournemouth (AUB), which carried out the research, to dub Britain a “nation of frustrated creatives.”

The survey also found that 54% of Brits have career regrets, including not investing enough time when choosing a career in the first place (23%), their choice of school, college or university (21%), and wishing that they had been offered more career guidance at the beginning of their career path (20%).

If they could go back in time 25% would have spent more time researching career options, whilst 17% would spend less time worrying about the opinion of others and pursue a career they enjoy, and (15%) would go back and take more risks when choosing their career.

Women are more influenced by others than men, with 22% saying they wish they had done what they wanted rather than what others told them to, compared to 13% of men.

The North East, Wales and London also had the highest percentage of people wishing they had chosen a more creative path, with Sheffield the most frustrated. 37% of those in the South Yorkshire city crave more creativity in their jobs.

It’s a big thumbs down for university careers offices, too – 17% would have chosen a university that offered more career support.

Professor Stuart Bartholomew CBE, Principal and Vice-Chancellor, AUB says:“People who have creative aspirations often do not act upon them due to a lack of support, and regret it down the line.

“It is so important that Britain’s schools, colleges and universities invest in this early support. It is an investment in students’ future sense of fulfillment, and, as this data shows, improvement in this area is needed.”


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