Eastpak launches programme to support creative enterprise
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Eastpak has launched its Core Series programme, celebrating and rewarding entrepreneurial spirit and hoping to inspire young people to set up their own business. The programme aims to inspire a new generation of urban entrepreneurs through its programme ambassadors. These are all successful entrepreneurs who know what it takes to thrive in a post-recession climate, and who have told their stories to Eastpak online, to inspire young people and let them know that they can achieve success. The UK ambassadors are: Alan and Gary Keery who run the Cereal Killer Cafés in Shoreditch and Camden; Steve Bartlett, CEO of The Social Chain; and Jaega Wise, head brewer and founder of Wild Card Brewery. As well as celebrating existing entrepreneurs, Eastpak are also hoping to foster new talent and encourage others to take the leap and launch their own business. The company has recently launched a pan-European competition to find one outstanding new urban entrepreneur who will turn their support into something exciting. The lucky winner, selected from entrepreneurs across Europe, will receive a full set of Eastpak’s Core Series bags, one-to-one tuition with the Core Series ambassador of their choice, and a tech bundle to help them set up their own successful enterprise venture. TNS spoke to Jaega Wise, head brewer at Wild Card Brewery, to get her thoughts on the project and talk about the advent of her own business. When you set up your business, who inspired you?
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