Charity calls for major shakeup in alcohol advertising
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Alcohol Concern, the UK's leading charity working on alcohol issues, has called for major changes to alcohol advertising in a new report published tomorrow. The report, called Stick to the Facts, suggests that children and young people need greater protection from excessive exposure to alcohol advertising. The proliferation of alcohol advertising has been exacerbated as companies harness social media, online video and mobile phones to advertise their products. The report calls for a move away from alcohol adverts displaying “lifestyle images of drinkers or scenes which glamorise drinking. It claims that they should only refer to the characteristics of the products such as strength, origin, composition and means of production. The new report also wants all alcohol advertising, sponsorship and merchandise to be banned from sporting, musical and cultural events like going to the cinema. This follows in the footsteps of The Loi Evin, passed in France in 1991, which banned alcohol advertising from being aired in cinemas as well as stopping sponsorship of cultural and sporting events.
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