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Digital sales burst the billion pound mark

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With 2012 now over it looks like it was a good year for digital sales with them tipping over the £1billion mark. With an increase of 11.4% since 2011 on items such as downloaded films, music and games, it means they now make up a quarter of the entertainment market.

At the same time sales of DVDs, CDs, Blu-Ray and physical games fell by a dramatic 17.6% last year. However they do still make up the largest majority of sales in the market.  

Kim Bayley, director general of the Entertainment Retailers Association which published the figures, told the BBC that he thought this was an “incredible achievement” for retailers.

He added: "This reflects their huge investment in new and innovative services - which means you can buy music, video and games literally at any time of the day and wherever you are. At the same time I suspect that many people will be surprised to learn just how resilient the physical business still is - with three-quarters of entertainment sales still on disc. Downloads offer convenience and portability, but people still seem to value the quality and tangibility of a physical product."

 

It appears that a rapid fall in physical sales, which at one point seemed to have posed an unavoidable threat to retailers, has been cleverly handled and retailers have, at least it seems, won a vital battle - to convince consumers to pay for digital goods.




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