Album Review: 2 Chainz - Rap or Go to the League
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The last few years have seen one of the more drastic rebrands in recent musical history in the form of Tauheed Epps, formerly going by the hilariously
cringey stage name Titty Boi, now known as 2 Chainz.
2 Chainz - Rap or Go To The LeagueThe most glaringly obvious evidence for Chainz’s rebrand is found in his lyrics. From the infamous line on ‘Birthday Song’: “she got a big booty, so I call her big booty” to “master of my own fate and I own my own masters”. From ignorant trap rapper to now being a matured elder statesman in hip-hop, an Atlanta OG with a conscious strand in his identity and one of the best marketers in hip-hop. One hell of a rebrand, Mr Chainz. It is safe to say that expectations were rather high for Rap or Go to the League, given the hype built up by the album’s marketing campaign. The campaign behind this album revolved around NBA megastar and one of the greatest basketball players of all time, Lebron James, being an A&R for the album. The album title is a well-known trope in the lower strata of society, particularly in areas with a high black population, where the only two escapes seemed to be rapping or becoming a basketball player. In the present context, then, it makes all the sense in the world for Chainz to enlist Lebron to be his A&R for the album, combining the two aspects of the album’s concept into one: the basketball player and the rapper. It makes even more sense given who Lebron is as a person: a self-proclaimed hip-hop historian, the guy who on Instagram seems to never miss reacting to a major hip-hop album release and giving his head-nodding, stale face two cents on it- there could be nobody better to be the first basketball player to A&R an album than Lebron.
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