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Normally, I’d begin this article with an introductory paragraph. A short passage that briefly explains to any unfamiliar readers who Wilson are, what kind of music they make and why you should go and listen to it. But luckily, the band’s vocalist, Chad Nicefield, decided to save me a job: “Hi unfamiliar readers! What’s the deal, huh? Why don’t you know about us?! "We are a rock n’ roll band: a fierce monstrosity of a rock n’ roll band. We exist to make you sweat, make you bleed, fuck you up and then having you yelling ‘Sir, may I have another, sir!' "If you’re into living life, loud and spontaneously, and you like your rock n’ roll energised and in your face, then you need to come see us!” And you’ll get the chance in February and March. The fierce monstrosity that is Wilson is about to invade British shores on their first headlining tour of the UK. They’ve officially become a band with an international following. “It’s probably one of the most surreal feelings ever,” Chad says of Wilson’s ever-growing recognition. “Even before this band started six years ago, all of us spent time on the grind in other groups, dreaming that one day we would be able to play in places like the United Kingdom. So many of our favourites hail from your neck of the world. “We started this band to get free beer at house parties while some of us were attending college, so going from playing on the shit-stained carpets of living rooms on campus to stages across the world is fucking bananas! “This time we are bringing it back to basics. Small rooms with the heat cranked up. The beer spilling from our mouths into yours. No barricades. No production. Just rock n’ roll and the guttural emotions it digs up!” And naturally, the Detroit five-piece won’t be raising hell alone: they’ll have some help from supporting band Reigning Days. “We dig the band! We made a pact, if given the opportunity to headline, we will choose our support based upon the sound of the bands looking to open for us. Not based upon industry bullshit. “[Ex-Metallica bassist] Jason Newsted taught us that early on! When we supported [his solo band in 2013], he was very clear with us that he chose us because he liked us and that’s it.” Social media has been a quintessential promotional tool for the band’s upcoming tour. Wilson have released many a video and vignette on Facebook, YouTube and Twitter urging you to come along and party hard! “We think it’s important to connect with your peers, because we are all fans of the music. Being able to call a fan a true friend after some time is rad, and social media is great for that! Especially when we can’t just show up to your local pub and share a pint together. All we got is that World Wide Web, man! “The identity of your band is so important. It’s more than just music, especially with rock and metal. It’s community.” And while social networks may be invaluable, Wilson outright refuse to simply be an “internet band”. “I think it’s very sad that people nowadays will choose to stay at home and piddle around on the internet on a weekend instead of go out and enjoy all your senses with your neighbourhoods […] It sickens me sometimes that there can be artists that skip past the grind simply because they are pretty in a YouTube video.”
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