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Avicii has amassed greater success before turning 22 than most could hope to achieve in a lifetime. His tracks ‘Bromance’ & ‘Levels’ swept across every club in the world in 2011, making him one of the most in demand acts in electronic music. This year he makes his Creamfields debut headlining the South Stage. We caught up with him to ask what we should expect. Creamfields is going to be your first festival date in the UK. Are you planning to explore the festival a little while you’re there? I’d love to explore the festival if I get the chance. Creamfields has an amazing reputation and is probably one of the coolest dance festivals in Europe. I'm really looking forward to taking part in it myself for the first time. Have you been to any festivals in the UK before? No, I’ve never played at any UK festivals before so I’m looking forward to checking out how you guys do it. I’ve heard it can get very muddy! What is it about Sweden that allows for such a strong electronic music scene? I guess it's because we inspire each other. We've had really strong producers for the last 10 years and the guys that really got me into producing were the Swedish House Mafia and Eric Prydz. If not that, it must just be something with the water in Sweden....... You’ve worked with Nicky Romero and David Guetta. Have you got any other collaborations in the pipeline? Not that I’m allowed to mention, If I told you my manager would kill me, haha. What inspired you to create the track ‘Levels’? ‘Levels’ actually started out as a remix of another track and was originally meant to have a differentvocal line. I heard the track ‘Finally Moving’ by Pretty lights, which used the Etta James vocal and I fell in love with it. I placed the Etta sample on Levels instrumental and it just worked so well! Are you a fan of Etta James’ music? Ah I’m such a huge fan – I think she was a truly incredible talent. Voices like hers don’t come around very often. What advice would you give any budding DJs / producers out there? The key is determination. Don’t give up and continue producing, putting your music out there and getting yourself noticed. Producing is really a full time job.
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