Why Music Matters
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Why Music Matters is a campaign that started to remind digital consumers of the value in music which is so readily available at the click of a button. Ever since the age of digital downloading the availability and accessibility of music has been like never before. The cause aims to remind listeners of the work that goes into the production process. The result is to convince consumers to download music in an ethical way, one which supports the artists and all involved. A Trustmark has been created to differentiate legal music services from illegal ones, following the global statistic that 19 out of every 20 tracks downloaded are done so illegally. This mark states the site as legal and copyright holders as paid for their work. This Trustmark is used for signed or unsigned artists and for the downloading or streaming of tracks. A series of short videos have been made by various artists showing how music has the ability to make a difference to society. Paloma Faith’s clip reminds us of the political influence of Nina Simone, a short video on Louis Armstrong tells the story of how his music gave the world songs full of hope. In a two minute cartoon Iron Maiden become advocates of free speech. Artists have been questioning for years the value that we, as consumers place on something that we have almost unlimited access to. The Guardian points out how some believe that because music is more available than ever before, like water from a tap, it has become disposable. Do we value music differently when we download it for free? Surely we value music on personal enjoyment instead of price.
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