How the beauty industry has embraced the online world
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Over the past few years social media has been on the rise and it has come to dominate all industries. For many people and businesses, belonging to social media platforms is all too common: Facebook, Twitter, Tumblr, Pinterest, Snapchat, Instagram and YouTube have over a billion users combined, and in the next few years social media will continue to grow. One industry that has embraced these emerging online worlds is the beauty industry. Online platforms have given beauty bloggers, vloggers, up-and-coming makeup- artists and cosmetic fanatics a platform on which to showcase their skills and put their work in the spotlight. Beauty bloggers can post reviews on cosmetics, whereas in the past beauty magazine writers were the go-to people for beauty reviews. Vloggers try out beauty products and post beauty tutorials, and aspiring make-up artists can create and re-create looks as well as experimenting with make-up and building up their profiles and portfolios.
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