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Woman shares changing room selfie to call out H&M for 'unrealistically small' clothes


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The situation is familiar to women everywhere - trying on one garment of clothing in one store and finding it fits perfectly, only to be two sizes off in another high-street shop.

It's upsetting and confusing for most, and one H&M shopper recently called out the high street fashion giant over its “unrealistically small” sizing.

In a post on Facebook that has been shared more than 8,000 times, Ruth Clemens complained about her expeirence of trying on a pair of size 16 jeans in the store.


Ruth Clemens – Dear H&M, I was browsing your sale items… | Facebook

She posted a photo showing how the jeans were quite notably too small for her body, which she explained usually suited size 14 trousers and medium tops.

She wrote: “I’m normally a size 14 on my hips (occasionally 16 if buying trousers) so I thought I’d try them on. It did not go well.

“I am not overweight (not that that should matter) and although I’m 5 foot 11 my body is pretty average shape-wise. It’s already difficult enough for me to find clothes that fit well because of my height, why are you making jeans that are unrealistically small?

“Am I too fat for your everyday range? Should I just accept that accessible and affordable high street and on-trend fashion isn’t for people like me?”

(Lauren Hurley/PA)

She added: “You might recognise the top I’m wearing – it’s one of yours and it’s a size medium. Sort it out would you.”

Ruth’s post, which has attracted over 6,000 comments, follows numerous debates about clothing sizes on the high street, and more specific debates on social websites such as Mumsnet solely about H&M’s sizing.

According to the store's online size guide, H&M advises that a medium equates to a UK size 14-16 for a waist measuring from 29 inches, while large equates to a UK 18-20 or a waist measuring from 32 inches.

Marks and Spencer, on the other hand, advises that size 14 is for waists measuring 31 and three quarters inches, a size 16 is for 34 inch waists and a size 18 fits a 36 and three quarters waist.


H&M replied to Ruth’s post, explaining that sizing can vary depending on the style, cut and fabric.

The retailer wrote: “We are sorry to hear about your experience in store recently. We always want our customers to have an enjoyable time when shopping in store and to leave feeling confident in themselves.

“At H&M we make clothing for all our stores around the world, so the sizing can vary depending on the style, cut and fabric. We value all feedback and will take on board the points you and other customers have raised.”

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