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WaterAid launches #NoShame campaign to encourage women to talk openly about periods


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Young women still feel uncomfortable talking openly about their period despite attempts at breaking the taboo, according to new research released by WaterAid.

The international charity survived over 2,000 UK women - aged 18 and over -  about their attitudes towards menstruation. Among those aged 18-24 years old, they discovered:

- 56% of young women feel uncomfortable with the thought of telling a male manager about period pain.

- 89% of young women would feel uncomfortable putting a sanitary product on the table in a work meeting.

- 35% of young women would - if they were back at school - avoid explaining they need to change their sanitary pad if their teacher was strict about going to the toilet during a lesson.

- 44% of young women have felt embarrassed buying sanitary products.

- 63% of young women say they would feel uncomfortable carrying sanitary products openly to the toilet in public.

In order to tackle these attitudes, and also highlight the serious issues faced by the one in three women worldwide who don’t have access to a toilet during their period, WaterAid has launched an online campaign saying there should be no shame in periods.

The international charity has launched their #noshame campaign to coincide with - and mark - Menstrual Hygiene Day, which is on Sunday May 28th.

As a part of the campaign, WaterAid went undercover to put taboos to the test and filmed some hilariously awkward reactions to people talking openly about menstruation:

WaterAid’s Chief Executive, Tim Wainwright,  wants to ensure every woman and girl has access to water, safe toilets and somewhere to wash by 2030 and believes challenging taboos and talking openly about periods is imperative in achieving this.

He says: “Unless we can all talk about periods openly, whether we are a teenage girl in Nepal or a government minister, we won’t be able to make sure that women and girls have the decent toilets and sanitary products they need.

“When there are no safe, private toilets in schools, girls often skip school during their period, or drop out of school altogether once they reach puberty. We need to talk openly about this issue to remove the silence and stigma that surround periods and help enable all communities and service providers to have the right understanding of good menstrual hygiene practices.”

Periods are nothing to be ashamed of, and that’s why WaterAid is encouraging people to talk openly and calling on people to sign its Water Fight petition to ensure all schools have toilet facilities, helping girls everywhere can get a good education.

Menstrual Hygiene Day is Sunday May 28th

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