Abercrombie and Fitch accused of only targeting the 'thin and beautiful'
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Once again, retail giant Abercrombie and Fitch has come under fire for purposefully excluding plus size customers. In an interview with Business Insider, co-author of The New Rules of Retail Robin Lewis says that the company’s CEO Mike Jeffries "doesn't want larger people shopping in his store, he wants thin and beautiful people." Lewis added that the reason for this is that "he doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the "cool kids." In the past, the retailer has been accused of exclusion because it only employs ‘good looking people’ and sells clothes up to a UK size 10, or women’s Large. While A&F offers men’s sizes up to XXL it is believed that this is to cater for a more muscular physique.
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